In BUY-OLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
Among the questions he explores:
* Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
* Despite government bans, does subliminal advertising still surround us - from bars, to highway billboards, to supermarket shelves?
* Can "Cool" brands, like i-pods, trigger our mating instincts?
* Can other senses - smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
* Do companies copy from the world of religion and create rituals - like drinking a Corona with a lime - to capture our hard-earned dollars?
Among the questions he explores:
* Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
* Despite government bans, does subliminal advertising still surround us - from bars, to highway billboards, to supermarket shelves?
* Can "Cool" brands, like i-pods, trigger our mating instincts?
* Can other senses - smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
* Do companies copy from the world of religion and create rituals - like drinking a Corona with a lime - to capture our hard-earned dollars?
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